Evolving and maintaining a unified digital brand
Following a major website redesign, the new design system became the foundation for all future digital assets. To ensure consistency and a strong brand identity, all web-related assets—including social media, online ads, email templates, landing pages, microsites and online platforms—were aligned with the new look and feel. Additionally, accessibility compliance became a business necessity, acquisitions required website integrations, and post-event digital experiences became part of the engagement strategy.
Approach & execution
Establishing a unified digital presence
Extended the new website design language to all digital assets.
Created standardized templates for social media assets, ensuring variation based on content type.
Designed online ads with brand-aligned messaging and photography tied to specific verticals, and experimented with animated banner ads.
Developed email templates, headers and assets for form responses, newsletters, sales outreach and promotional campaigns.
Standardized microsites, landing page and portal designs to maintain brand cohesion.
Accessibility compliance initiative
Led efforts to ensure the website met accessibility standards, obtaining necessary certification.
Implemented a process to maintain compliance as new content and features were added.
Integrated accessibility best practices into all digital assets beyond the website.
Supporting business growth through acquisitions
Managed website migrations and integrations for acquired companies.
Adapted acquired brands into the existing digital framework while maintaining consistency.
Expanding digital engagement for events
Developed post-event microsites to host recordings, presentations, and related materials.
Ensured brand consistency in all event-related digital assets.
