20+ years of experience, still going strong
Experience
Flywire, Boston (MA) & Remote — October 2011 - March 2025
Director, Digital and Design — September 2021 - March 2025
Senior Manager, Digital and Design — September 2019 - Aug 2021
Design Manager — January 2016 - Aug 2019
UX Designer — July 2016 - December 2016
UX, Design & Frontend Developer — October 2011 - December 2015
Brand & Digital Presence
Led brand creation and evolution, ensuring consistency across websites, social media, email templates, and digital ads
Designed logos, sub-brands, and co-branded assets for events, acquisitions, and marketing campaigns
Created and maintained Flywire’s online Brand Guidelines, ensuring accessibility and alignment
Developed localized brand assets for international markets, including China and Japan
Web & UX
Owned and managed the Flywire website, leading design, development updates, major redesigns and website integrations following acquisitions
Led CMS migrations (Custom build → DatoCMS → CraftCMS) to improve content creation and lead generation
Conducted UX research, A/B testing, and accessibility initiatives to optimize usability and compliance
Integrated marketing automation tools and Google platforms to enhance lead generation and performance tracking
Created microsites for events and resource centers, enhancing audience engagement
Leadership & Collaboration
Managed designers, external web and video agencies, and video editors to ensure high-quality execution
Worked cross-functionally across departments around the globe on branding, web, acquisitions, accessibility, and internal initiatives
Founder and chair of the Flywire Globals ERG (Employee Resource Group) whose mission was to bring awareness and support to the challenges of being multilingual, multicultural, and living & working in a non-native country
Invited to Foleon’s Client Advisory Board in recognition of strategic collaboration
Video & Content Strategy
Established video as a core marketing asset, overseeing internal and external productions
Managed video production for animated, sizzle, testimonial, culture, and talent acquisition videos
Led video strategy for major company events, including IPO, Analyst Day, and Flywire Fusion
Implemented remote video recording and a streaming platform for live and recorded events
Built an in-office video studio and introduced a mobile setup for on-site production
Earlier career experience
Before joining Flywire, I worked full-time as a UX, Web Designer, and Frontend Developer for various companies in Valencia (Spain) and Bologna (Italy), while also taking on freelance and independent contractor projects in the same field.
Skills
Tools
Design & UX
Adobe Creative Suite (Photoshop, Illustrator), Sketch App, Figma
Optimizely (A/B Testing), Accessibility Compliance Tools
AI Design tools and features (Midjourney, ChatGPT)
Development & CMS
CraftCMS and other Content Management Systems
Foleon (Digital Content Creation)
HTML, CSS, JavaScript (Frontend Development)
Marketing & Analytics
Google Marketing Platform (Analytics, Tag Manager, Search Console)
Marketo (Lead Generation & Marketing Automation)
Stensul (Email creation platform)
Cvent (Event Platforms)
Video Production & Streaming
Adobe Creative Suite (After Effects, Premiere Pro) & Final Cut Pro (Video Editing)
Streamyard (Streaming & Remote Video Recording)
Vimeo & YouTube (Video Hosting & Management)
Mobile and on-site studio setup
Soft skills
Leadership & Collaboration
Cross-functional and global team collaboration
Stakeholder management
Vendor and agency coordination
Hiring and mentoring designers
Leading UX and design sprints
Strategic Thinking & Problem-Solving
Brand evolution and consistency
Business growth adaptation (e.g., acquisitions, rebrands)
Digital transformation & migration planning
UX research-driven decision-making
Accessibility compliance leadership
Project & Time Management
Managing large-scale website redesigns
Overseeing CMS migrations and implementations
Coordinating video production (internal & external)
Managing multiple online platforms (website, intranet, event platforms)
Creativity & Innovation
Defining and evolving brand identity
Creating digital and marketing assets
Experimenting with new content formats (video, animation, interactive content)
Designing engaging user experiences and interfaces
Communication & Presentation
Creating brand and design guidelines
Storytelling through video and visual content
Presenting UX research findings to stakeholders
Conducting user interviews & usability tests
Adaptability & Growth Mindset
Transitioning from hands-on design to strategic leadership
Adapting to business expansion across new industries
Keeping up with evolving digital tools and best practices
Driving innovation in digital content and marketing
Education
Laurea (equiv. MSc) in Computer Science, University of Bologna, Italy.
Title of thesis: “Usability Guidelines and User-Centered Design: a review“.
Languages
Italian native speaker
Fluent in English and Spanish
Volunteering
Board member & Design & Marketing Lead
Flywire Charitable Foundation — March 2020 - March 2025Special Interest Groups & Events committee
Flywire - August 2020 — March 2025Flywire Globals ERG founder & chair
Flywire - August 2020 — March 2025