20+ years of experience, still going strong

Brand & Digital Presence

• Led brand creation and evolution, ensuring consistency across websites, social media, email templates, and digital ads

• Designed logos, sub-brands, and co-branded assets for events, acquisitions, and marketing campaigns

• Created and maintained Flywire’s online Brand Guidelines, ensuring accessibility and alignment

• Developed localized brand assets for international markets, including China and Japan

Web & UX

• Owned and managed the Flywire website, leading design, development updates, major redesigns and website integrations following acquisitions

• Led CMS migrations (Custom build → DatoCMS → CraftCMS) to improve content creation and lead generation

• Conducted UX research, A/B testing, and accessibility initiatives to optimize usability and compliance

• Integrated marketing automation tools and Google platforms to enhance lead generation and performance tracking

• Created microsites for events and resource centers, enhancing audience engagement

Leadership & Collaboration

• Managed designers, external web and video agencies, and video editors to ensure high-quality execution

• Worked cross-functionally across departments around the globe on branding, web, acquisitions, accessibility, and internal initiatives

• Founder and chair of the Flywire Globals ERG (Employee Resource Group) whose mission was to bring awareness and support to the challenges of being multilingual, multicultural, and living & working in a non-native country

• Invited to Foleon’s Client Advisory Board in recognition of strategic collaboration

Video & Content Strategy

• Established video as a core marketing asset, overseeing internal and external productions

• Managed video production for animated, sizzle, testimonial, culture, and talent acquisition videos

• Led video strategy for major company events, including IPO, Analyst Day, and Flywire Fusion

• Implemented remote video recording and a streaming platform for live and recorded events

• Built an in-office video studio and introduced a mobile setup for on-site production