20+ years of experience, still going strong

Experience

Flywire, Boston (MA) & Remote October 2011 - March 2025

Director, Digital and Design — September 2021 - March 2025

Senior Manager, Digital and Design — September 2019 - Aug 2021

Design Manager — January 2016 - Aug 2019

UX Designer — July 2016 - December 2016

UX, Design & Frontend Developer — October 2011 - December 2015

Brand & Digital Presence

  • Led brand creation and evolution, ensuring consistency across websites, social media, email templates, and digital ads

  • Designed logos, sub-brands, and co-branded assets for events, acquisitions, and marketing campaigns

  • Created and maintained Flywire’s online Brand Guidelines, ensuring accessibility and alignment

  • Developed localized brand assets for international markets, including China and Japan


Web & UX

  • Owned and managed the Flywire website, leading design, development updates, major redesigns and website integrations following acquisitions

  • Led CMS migrations (Custom build → DatoCMS → CraftCMS) to improve content creation and lead generation

  • Conducted UX research, A/B testing, and accessibility initiatives to optimize usability and compliance

  • Integrated marketing automation tools and Google platforms to enhance lead generation and performance tracking

  • Created microsites for events and resource centers, enhancing audience engagement


Leadership & Collaboration

  • Managed designers, external web and video agencies, and video editors to ensure high-quality execution

  • Worked cross-functionally across departments around the globe on branding, web, acquisitions, accessibility, and internal initiatives

  • Founder and chair of the Flywire Globals ERG (Employee Resource Group) whose mission was to bring awareness and support to the challenges of being multilingual, multicultural, and living & working in a non-native country

  • Invited to Foleon’s Client Advisory Board in recognition of strategic collaboration


Video & Content Strategy

  • Established video as a core marketing asset, overseeing internal and external productions

  • Managed video production for animated, sizzle, testimonial, culture, and talent acquisition videos

  • Led video strategy for major company events, including IPO, Analyst Day, and Flywire Fusion

  • Implemented remote video recording and a streaming platform for live and recorded events

  • Built an in-office video studio and introduced a mobile setup for on-site production

Earlier career experience

Before joining Flywire, I worked full-time as a UX, Web Designer, and Frontend Developer for various companies in Valencia (Spain) and Bologna (Italy), while also taking on freelance and independent contractor projects in the same field.

Skills

Tools

Design & UX

  • Adobe Creative Suite (Photoshop, Illustrator), Sketch App, Figma

  • Optimizely (A/B Testing), Accessibility Compliance Tools

  • AI Design tools and features (Midjourney, ChatGPT)

Development & CMS

  • CraftCMS and other Content Management Systems

  • Foleon (Digital Content Creation)

  • HTML, CSS, JavaScript (Frontend Development)

Marketing & Analytics

  • Google Marketing Platform (Analytics, Tag Manager, Search Console)

  • Marketo (Lead Generation & Marketing Automation)

  • Stensul (Email creation platform)

  • Cvent (Event Platforms)

Video Production & Streaming

  • Adobe Creative Suite (After Effects, Premiere Pro) & Final Cut Pro (Video Editing)

  • Streamyard (Streaming & Remote Video Recording)

  • Vimeo & YouTube (Video Hosting & Management)

  • Mobile and on-site studio setup

Soft skills

Leadership & Collaboration

  • Cross-functional and global team collaboration

  • Stakeholder management

  • Vendor and agency coordination

  • Hiring and mentoring designers

  • Leading UX and design sprints

Strategic Thinking & Problem-Solving

  • Brand evolution and consistency

  • Business growth adaptation (e.g., acquisitions, rebrands)

  • Digital transformation & migration planning

  • UX research-driven decision-making

  • Accessibility compliance leadership

Project & Time Management

  • Managing large-scale website redesigns

  • Overseeing CMS migrations and implementations

  • Coordinating video production (internal & external)

  • Managing multiple online platforms (website, intranet, event platforms)

Creativity & Innovation

  • Defining and evolving brand identity

  • Creating digital and marketing assets

  • Experimenting with new content formats (video, animation, interactive content)

  • Designing engaging user experiences and interfaces

Communication & Presentation

  • Creating brand and design guidelines

  • Storytelling through video and visual content

  • Presenting UX research findings to stakeholders

  • Conducting user interviews & usability tests

Adaptability & Growth Mindset

  • Transitioning from hands-on design to strategic leadership

  • Adapting to business expansion across new industries

  • Keeping up with evolving digital tools and best practices

  • Driving innovation in digital content and marketing

Education

Laurea (equiv. MSc) in Computer Science, University of Bologna, Italy.
Title of thesis: “Usability Guidelines and User-Centered Design: a review“.

Languages

  • Italian native speaker

  • Fluent in English and Spanish

Volunteering

  • Board member & Design & Marketing Lead
    Flywire Charitable FoundationMarch 2020 - March 2025

  • Special Interest Groups & Events committee
    Flywire - August 2020March 2025

  • Flywire Globals ERG founder & chair
    Flywire - August 2020March 2025

Need help with a design project?

Need help with a design project?

Need help with a design project?

© Copyright 2025 by Tony Camaiani

Playing with pixels since 1994

© Copyright 2025 by Tony Camaiani

Playing with pixels since 1994

© Copyright 2025 by Tony Camaiani

Playing with pixels since 1994