The evolution and elevation of a digital brand

Brand

Digital Design

Following a major website redesign, the new design system became the foundation for all future digital assets. To ensure consistency and a strong brand identity, all web-related assets, including social media, online ads, email templates, landing pages, microsites and online platforms, were aligned with the new look and feel, following the brand guidelines. Additionally, accessibility compliance became a business necessity, acquisitions required website integrations, and post-event digital experiences became part of the engagement strategy.

The homepage, along with a collection of digital assets, all aligned with the latest design system.

Challenge

Ensuring brand consistency across multiple digital touchpoints post-redesign.
Meeting accessibility compliance standards to enable business growth with universities and institutions.
Integrating newly acquired companies’ digital assets seamlessly.
Enhancing event engagement through digital post-event experiences.

Examples of landing page designs aligned with the latest design system.

Approach & execution

Establishing a unified digital presence

Extended the new website design language to all digital assets.
Created standardized templates for social media assets, ensuring variation based on content type.
Designed online ads with brand-aligned messaging and photography tied to specific verticals, and experimented with animated banner ads.
Developed email templates, headers and assets for form responses, newsletters, sales outreach and promotional campaigns.
Standardized microsites, landing page and portal designs to maintain brand cohesion.

A collection of digital assets, including Open Graph images for various page types, email headers, and online ads.

Accessibility compliance initiative

Led efforts to ensure the website met accessibility standards, obtaining necessary certification.
Implemented a process to maintain compliance as new content and features were added.
Integrated accessibility best practices into all digital assets beyond the website.

Supporting business growth through acquisitions

Managed website migrations and integrations for acquired companies.
Adapted acquired brands into the existing digital framework while maintaining consistency.

Two examples of brand integration, featuring social media announcement images, a social media banner, and integrated branding on the acquired companies’ pages.

Expanding digital engagement for events

Developed post-event microsites to host recordings, presentations, and related materials.
Ensured brand consistency in all event-related digital assets.

Event microsite and landing page, styled to match the new brand direction.

Outcome & impact

Achieved a cohesive brand presence across all digital channels, that simplifies future design execution.
Secured accessibility certification, unlocking new business opportunities and created processes to maintain accessibility standards.
Successfully integrated multiple acquisitions into the brand’s digital ecosystem, and created standardized processes to ensure smoother integrations during future acquisitions.
Improved audience engagement through visually cohesive and accessible event microsites, that increases long-term engagement.